How to Compete for Clients with Large Retailers / eTailers
The fact: the chance are slim to none that any local retail store will ever “beat” the large retailer or etailer, like Amazon. Large retail monsters have massive marketing budgets, a strong online presence, great name recognition, and enjoy a reputation for being low in cost. Still, you can compete against retail “elephants” on a client by client basis. Sometimes, you’ll earn a long time returning customer, other times you won’t. But if you don’t make a continuous effort, you’ll never win. The path to successfully compete with the big companies requires a basic understanding of their marketing strategies, including… Read More »How to Compete for Clients with Large Retailers / eTailers