The fact: the chance are slim to none that any local retail store will ever “beat” the large retailer or etailer, like Amazon. Large retail monsters have massive marketing budgets, a strong online presence, great name recognition, and enjoy a reputation for being low in cost. Still, you can compete against retail “elephants” on a client by client basis. Sometimes, you’ll earn a long time returning customer, other times you won’t. But if you don’t make a continuous effort, you’ll never win.
The path to successfully compete with the big companies requires a basic understanding of their marketing strategies, including when to mimic these and when to differentiate from it. This attention to major details is important as the nation’s largest retailers know what brings the attention for their brands and labels. And it’s not just their massive marketing budgets, it’s also what they spend it on.
Develop Your Web site
Besides entertaining consumers through the tangible advertising, all (and we mean literally ALL) the retails utilize the internet to develop a continuous flow of sales and to perform various service functions. For example, Home Depot bids on “You can do it, we can help” mojo – providing short informational videos on how to complete certain home improvements and maintenance projects. Use a website to list your products, offer online shopping cart and express delivery (you may as well get a client who is remotely located, but wants your product), provide tips and interact with your customer. Remember that it is highly important to update your website on a regular basis.
Create your Future
Virtually all young buyers use the Web to conduct research, yet many still buy from independents with the hand’s on trial. So, make absolutely certain that your Web site is, and remains, contemporary in appearance and functionality. Use social media to promote and to dialogue with everyone, especially the Gen X and Gen Y buyers.
Talk Savings
Pricing is unmistakably important to all consumers. It’s why the larger retailers focus their policy promotions on this central issue. They prominently buzz about various percentage off or dollar amounts as typical savings. You too can use price as a hook.
Be Social
To drive Web visits, and to attract a following, your social media involvement requires a steady feed of interesting insurance-related content.
Be Amusing
Use multiple channels to promote your efforts, including both digital and traditional marketing. Activate these ideas, and others, to attract the attention of today’s entertainment driven buyer. Show the buyer how the product you sell can make the buyer better and happier person that one is right now. Make it in a fun and humorous way.
Paperless advise about the risk management: if you are going to follow the ideas in this list or already have some of those working for you, consider adding Cyber Liability and Data Breach insurance coverage.