According to the data released by Nielsen, the cell phone’s primary purpose of making calls is no longer valid with teens. The voice usage of teens (13 – 17 years old) has dropped from 685 to 572 minutes in one year, while the data consuming increased 256% to 320MB per month. In the same time, the texting has also gone up to on average of 7 text messages (sending or receiving) within each waking hour, totaling to 3,417 messages per month. The boys texting averages at ~2,800 texts per month, while girls are almost at ~4,000 messages per month.
Paperless Advise:
1. Unlimited text plan is usually around $10 – consider getting this one, instead of paying $.10 – $.20 per text sent or received.
2. Don’t text and drive! And make sure your kids are not doing the same.
3. If you are in a business of marketing your goods and services through text messages, make sure you have Data Breach coverage added – this will protect you, in case the data of your customers was compromised.